Video clip Score: four / five
Video Rating: four / five
Movie Ranking: four / 5
A movement called as We Own the Night by Nike goes beyond the race. It is a movement. The movement is for fit and healthy runners. It is more of a trend that involves people socially. The event was held at the Park of Victoria in London. It was a party cum running event.
A warm up event was held before the actual event. The event is held to empower women. The course of the race was marked distinctly. Volunteers throughout helped in other water sports. Live music was also going on along with running. It was a brand promotion rather than an actual running event. The high brands that were the highlights of the event were necklace designed by designer of London and it also provided for the promotion of Nike’s brands.
The event is all about women running throughout the night that symbolizes their empowerment. The best score for an individual is 10 k. But running should not be combined with brands that are what the runners point out. The event turned out to a glam one. But it is the most easy and convenient exercise that does not harm a person’s health or body. What one needs is a good pair of shoes and a well constructed and well maintained pavement.
It is reported that more number of people involved in running will have a long lasting and healthy lifestyle. But athleticism with sponsorships and advertising by corporate go hand in hand for many years now. Nike provides a lot of positivity with races and multitude of events- donating for a charity, training schedules, organizing clubs where runners would be selected and grouped into the clubs. Unless the effort comes from within it is going to be a long task uphill.
Movie Rating: 4 / five
Movie Ranking: 4 / 5
Video clip Rating: 3 / 5
Video Rating: four / 5